I'm Will, designer of the simple and usable. I'm also a strong proponent of the design process and all things web. I've been in the design industry for ten or so years working for agencies, In-house as well as freelancing from time to time.
These days I spend most of my time helping clients to plan and design more effective websites, products and services. Whilst most of my work is web based, I have plenty of experience with traditional graphic design and brand identity.
For me, successful design boils down to understanding how different people interact with ideas, objects and (in todays world) 'interfaces', all within specific and ever changing contexts.
When I'm not designing you'll find me at home with my lovely wife Sarah and our new little one. You might also find me reading a book by Alain de Botton or catching up on the latest series of Mad Men.